The importance of the customer journey’s post-purchase stage is too often underestimated.

But good customer aftercare is not only essential, it’s the way to minimise returns, generate reviews, increase customer loyalty, stimulate recurring purchases and build your brand. Start chat conversations from your checkout page or packaging inserts.

Use chat to facilitate evaluation, support, order updates, upselling/cross-selling and marketing towards new sales opportunities. After all, chat is cheap, beats email and SMS at every benchmark – and who calls on phones these days, anyway?