• Improved Customer Experience – If you know anything about e-commerce success, you know that providing an enjoyable customer experience is key. With omnichannel e-commerce, this is taken even further by putting customers at the heart of what you do. It doesn’t matter if a customer is browsing a business’ website or shopping on its mobile app, omnichannel e-commerce ensures that they receive a consistent and personalised experience from beginning to end. This improved customer experience helps build trust and loyalty as customers learn that you are a reliable business on all channels.

• Gain Useful Data Insights – You can gather a lot of data from omnichannel e-commerce, which you can then use to optimise your online strategy. Data can provide useful insights into customer behaviour, buying patterns, likes and dislikes. With this information, you can perfect your product offerings and marketing strategies, knowing exactly what your customers are looking for. If a number of customers are disappearing at a specific part of the buying journey, you will know where to focus your attention and improvements. Though you can gain data insights from individual channels, this fails to give an overview of your entire customer base and instead focuses on those who shop in a specific way.

• Increased Traffic and Sales – To be a successful e-commerce business, you must bring in sales. This is much easier with omnichannel e-commerce, as customers can easily transition from one shopping channel to another. This increases the chance of them making a purchase. For example, they might see a product online or on social media and then go to a shop to view it in person. If they are happy with the product, they might buy it via a mobile app. With omnichannel e-commerce, all of these touchpoints are sales opportunities.

• Improved Brand Consistency – There are a lot of businesses online, many of which are competing for the same target market as you. With omnichannel e-commerce, it’s easier to convey a consistent brand image between sales channels. Your customers can enjoy the same brand message, values and identity regardless of how they are interacting with you. This helps create a memorable and recognisable brand while buying customer trust and loyalty.

As you can see, there are many advantages to omnichannel e-commerce. At Quickfire, we are firm believers in the benefits of omnichannel e-commerce, which is why we embrace Shopify POS integration as much as possible. To find out more about transitioning to omnichannel e-commerce and Shopify, get in touch with the Quickfire team.