Customers take for granted that “channel-hopping” works without a hitch. Retailers, however, face a technical challenge: from various source systems, the entire range on offer – quantities, availabilities, daily campaigns – must be collected in a central platform and made digitally accessible. Only if all of this works investment in product data will elicit a rapid ROI. Thus, delivering content is just as important as creating it in the first place. 

Most retailers know all too well about full project pipelines. This is also true of the complex planning associated with long-term projects. However, it can sometimes be smaller measures that are easy to implement and can be very effective. Channel engagement doesn’t have to be complex, sometimes we just need to rely on human instinct and good old fashioned common sense with a dash AI and automation to find the formula that works. 

Ignite emotions – this is the formula to success which enables online shops to draw customers’ attention and boost conversion. Before customers buy a product, they want to be inspired, wooed and amazed.

It’s a well-known fact that more than half of the shop visitors perceive a significant added value through customised and emotionalised product presentation. Merchandising campaigns offer a full range of possibilities to stimulate visitors’ emotions and to differentiate from competitors and in this day and age there are plenty of technology solutions that can help speed up and automate the process.

With the right technical requirements, you can easily create compelling brand experiences, theme worlds or landing pages. This does not only increase the time customers spend in your shop, it is also proven that it motivates to pursue a purchase. The innovative search and merchandising functions of search solutions like Shopbox.ai or  Luigi’s Box support you further with this, don’t be afraid to experiment and remember the ABC – Always Be Comparing!