Every seller knows how important it is to please the customer. Even when you know your market, it can be tricky. In an international setting, it can become more complicated. You just don’t know what the shopper expects and how to keep them happy. Shopify Markets helps you to learn and create different buying experiences for different markets. This way, you can build the best experiences for customers from different areas.

Customer convenience can mean something as simple as familiar browsing for smoother shopping. No one will notice it when it’s there, but everyone will complain about it when it’s missing! Another example is having multiple currencies and languages available. The conversion is so important to create that seamless experience that customers take for granted when shopping locally. You’ll need to make the adjustment to gain their business.

Going a step further, you will want to calculate and collect any required duties and import taxes and display the numbers on the checkout page. This way, your customers will not encounter any unpleasant surprises. You won’t need to worry about managing all of this because Shopify Markets will give you updated information on this plus payment methods and many other data points. This means greater convenience for you, too, as you will need to comply with different customs requirements in different countries.

Note that you will need to factor certain transaction fees into your international pricing. You need to pay these fees as an international seller on the Shopify platform. What you pay for Shopify Payments is inclusive of the international payment processing fees charged for using local payment methods. However, you need to pay a 1.5% duty and import tax fee per transaction.