Lacoste ZA

New Lacoste migration sees immediate conversion rate win

About the client:

Founded in 1933, Lacoste has become a global luxury sports fashion brand worn by famous sports stars including the likes of Novak Djokovic, Jose Maria Olazabal and Martina Navratiliova. Renowned for its unique crocodile logo, it now sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.

Their need.
  • Migrating Lacoste South Africa backend to Shopify 2.0  
  • Migrate to Shopify for ease of admin and operation
  • Needed an agency to follow to Lacoste HQ corporate identify 
Our response.
  • Implement new Lacoste revamp brand design 
  • Simplify operational – Tec Stack
  • More payment & delivery options 
  • New UI, Navigation, Back in stock alerts, instalment payment message, Shop the look, Size Helper, Wishlist
The Result
  • Double conversion rate immediately after launch
  • Lacoste Za is the first Alcoste site to launch with the new mega menu layout

 

Was the client happy?

“Quickfire came highly recommended from Shopify in addition to this Quickfire has the resources to build the website to the standard of Lacoste HQ which is very complex”

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