Juicy Couture
Very Juicy! (How Juicy Couture saw conversion rate rise by 9%)
Founded in 1997, Juicy Couture is well known for their velour tracksuits which has become a luxury staple since the 2000s. Worn by Paris Hilton, Kylie Jenner, Kim Kardashian, Jennifer Lopez and many more!
What they needed
- Improve conversion rate
- Increase customer database
Their Challenges
- Too many Shopify plugins were proving being costly
- Inventory was not syncing to orders
- Lack of resource to manage site
- Paying too much for their Shopify Plan
What Quickfire did
- Moved client over to Shopify Plus from Shopify
- Revamped the site adding essential filters on category pages – a game changer for apparel-focused brands.
- New menus for both desktop and mobile providing a significantly better user experience.
- Size guide updates
- Enhanced theme editor blocks make it easier to highlight categories and products, ensuring customers can find what they’re looking for more efficiently.
- Optimising upsells and cross-sells now far more responsive and visible, helping customers effortlessly pair items or add more to their cart, which in turn has helped us boost average order value.
