Blakely Clothing
Shopify Migration to solve costly development delays
Established fashion brand making waves in both men's and women's fashion across the globe. Founded in 2012, inspired by the North Norfolk coast, Blakeney. Blending timeless style with modern ambition. Designed for those who move with confidence and live without limits, Blakely is more than fashion - it’s a statement.
Their need.
- They were stuck on a custom platform which resulted in long waits for development improvements and fixes, and limited functionality was costing them revenue
Our response.
- Migrated to Shopify Plus aligning with Blakely’s ambitions
- Developed a plan to take Blakely into EU countries
- Blakely benefited from our Q Commerce programme, which builds plans, measures effectiveness, and adjusts tactics as necessary.
- Phase 2:
- Exploring channel reliance and how we can spread risk while reducing cost per acquisition across the user journey
- Exploring custom app development and e-commerce personalisation to create the feeling of a 1-2-1 experience vs a 1-2-many
- Implementing methods to personalise discounting and rewarding without giving away unnecessary margin with blanket incentives
- Utilising AR and VR to explore virtual fittings and smart mirrors in store
